NOVÉ KNIHY

Datum: 17/08/2017
Arthur Asa Berger
ISBN: 978-1-879215-37-5

Signs in Contemporary Culture is an introduction to the science of semiotics. It is unusual in that it has an application for every semiotic concept it discusses so readers can see how semiotics...

Datum: 17/08/2017
Paul Cobley
ISBN: 978-0-415-44073-8

The Routledge Companion to Semiotics provides the ideal introduction to semiotics, containing engaging essays from an impressive range of international leaders in the field.

Topics...

Datum: 15/08/2017
Chris Fill, Sarah Turnbull
ISBN: 978-1-292-09261-4

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations....

Datum: 31/07/2017
Jesper Strömbäck, Lynda Lee Kaid
ISBN: 978-0-8058-6037-5

The Handbook of Election Coverage Around the World focuses on the news coverage of national elections in democracies around the globe. It brings together and compares election news coverage within...

Datum: 31/07/2017
Petros Iosifidis
ISBN: 978-0-230-22967-9

These essays address one of the most challenging debates in contemporary European media studies: the transition of the traditional Public Service Broadcasters into Public Service Media, as they...

Datum: 31/07/2017
Karen S. Johnson-Cartee
ISBN: 978-0-7425-3663-0

News Narratives and News Framing is a revealing look at how the media's construction of news affects our political, economic, and social realities. In this introduction to the theory behind news...

Datum: 31/07/2017
Karen Arriaza Ibarra, Eva Nowak, Raymond Kuhn
ISBN: 978-1-138-02068-9
Public service media (PSM) have been the mainstay of Western European broadcasting for a number of decades. Yet despite a general political consensus in favour of PSM, recent technological,...
Datum: 28/07/2017
Bradford Schmidt, Brandon Thompson, Nicholas Woodman
ISBN: 978-0-321-93416-1
As the only book to cover the art and technique of advanced filmmaking by the team at GoPro, you’ll get a unique insider’s look at GoPro’s history, all the different camera modes and settings...
Datum: 28/07/2017
Mira Burri
ISBN: 978-1-138-70472-5

This book explores whether and how PSB should adapt to reflect the conditions of the digital media environment, so that it can effectively and efficiently continue to serve its public mandate in...

Datum: 17/07/2017
ISBN: 978-80-86762-33-3

Rozhlasová ročenka 2016 obsahuje informace o rozhlasových stanicích, programech, neprogramových aktivitách, poslechovosti a publiku, komunikaci, marketingu a obchodu aj.