Marketing communications : discovery, creation and conversations

Verze pro tisk
Chris Fill, Sarah Turnbull
15/08/2017
Marketing communications : discovery, creation and conversations
ISBN: 
978-1-292-09261-4

This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications.

(Amazon)