Books

New perspectives on the misinformation ecosystem that is the production and circulation of fake news.

How marginalized groups use Twitter to advance counter-narratives, preempt political spin, and build diverse networks of dissent.

Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM) communications have become a very important to the success of products. In today’s cluttered environment, it is especially important to study how the practice of eWOM advertising operates, and how marketers can influence eWOM in social media and other online sites.

Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners.

What might the world look like in the aftermath of COVID-19?

Almost every aspect of society will change after the pandemic, but if we learn lessons then life can be better. Featuring expert authors from across academia and civil society, this book offers ideas that might put us on alternative paths for positive social change.

The Roots of Fake News argues that ‘fake news’ is not a problem caused by the power of the internet, or by the failure of good journalism to assert itself. Rather, it is within the news’s ideological foundations – professionalism, neutrality, and most especially objectivity – that the true roots of the current ‘crisis’ are to be found.