• Positioning Theory and Strategic Communication: A new approach to public relations research and practice

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? 

  • Cross-Cultural Journalism and Strategic Communication

    Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account.

  • Understanding Social Media (2nd edition)

    Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape.

  • Taking Journalism Seriously: News and the Academy

     

    How have scholars tended to conceptualize news, newsmaking, journalism, journalists, and the news media? Which explanatory frames have they used to explore journalistic practice? From which fields of inquiry have they borrowed in shaping their assumptions about how journalism works? In Taking Journalism Seriously: News and the Academy, author Barbie Zelizer discusses questions about the viability of the field of journalism scholarship and examines journalism as a discipline, a profession, a practice, and a cultural phenomenon.

  • Journalism Next: A Practical Guide to Digital Reporting and Publishing

    The fourth edition of Journalism Next: A Practical Guide to Digital Reporting and Writing is updated with the latest technological innovations and media industry transformations, ensuring that Mark Briggs’ proven guide for leveraging digital technology to do better journalism keeps pace with ongoing changes in the media landscape.

  • The Open Revolution. Rewriting the rules of the information age

    Forget everything you think you know about the digital age. It’s not about privacy, surveillance, AI or blockchain—it’s about ownership. Because, in a digital age, who owns information controls the future.

    In this urgent and provocative book, Rufus Pollock shows how today’s "Closed" digital economy is the source of problems ranging from growing inequality, to unaffordable medicines, to the power of a handful of tech monopolies to control how we think and vote. He proposes a solution that charts a path to a more equitable, innovative and profitable future for all.